Kit Culture
The sailor and St. George - Sampdoria's shirt decorations
7 minute read
Community | Deep Dives | Kit Culture | The 90s
Friend of Showboat and one of the UK's most respected collectors and historians, Les Motherby takes a deep dive into one of football’s most... read more »
May 14th, 2026
Le Coq Sportif 1976 Shirt: The Story Behind Les Poteaux Carrés
3 minute read
Kit Culture
Les poteaux carrés. The square posts. That’s what the French call them. There are cafés and supporters’ clubs named after them in the city of... read more »
May 12th, 2026
The Supply: Football Shirt Collectors and the People Shaping the Market
5 minute read
Community | Kit Culture
The football shirt world isn’t built on transactions. It’s built on obsession. Late-night searches. Missed bids. Charity shop finds that feel... read more »
April 27th, 2026
La Liga’s Retro Weekend Felt Like Football Remembering Itself
4 minute read
Features | Kit Culture
From the shirts to the referees, from the broadcast graphics to the match ball, everything leaned backwards. Not in a forced way or as a gimmick, but with... read more »
April 13th, 2026
The Thread: Le Coq Sportif
4 minute read
Guides | Kit Culture | The Thread
Origins Le Coq Sportif was born in 1882 in Romilly-sur-Seine, a small town in the Champagne region of France. At first it wasn’t a football brand at... read more »
April 13th, 2026
The Thread: Bukta
3 minute read
Deep Dives | Kit Culture | The Thread
The Thread: Bukta Before the game was global, it was local. And in Stockport, way back in the day, Bukta began stitching itself into the football world.... read more »
April 6th, 2026
The Best Nike Kits at the 2026 World Cup
4 minute read
Kit Culture
France (Home) France rarely shout when it comes to design, and this shirt doesn’t either. At first glance it’s a familiar blue, but the... read more »
March 27th, 2026
Celta Issue Shirt Plea to Madonna
3 minute read
Kit Culture
Football shirts have a habit of turning up in places they were never designed for. Nightclubs. Street corners. Album covers. Occasionally, the stage of a... read more »
March 4th, 2026
A Pint with...Calcio 90
6 minute read
Community | Interviews | Kit Culture
For some time now, we've heard about the man behind Calcio 90 in almost hushed tones. "His is the collection," people would tell us.... read more »
February 27th, 2026
