Kit Culture
Has Football Become Posh Enough for Burberry?
9 minute read
Deep Dives | Features | Kit Culture
Twenty years ago, Burberry’s famous check was associated with football hooligans and a tabloid caricature of working-class Britain. Now the fashion... read more »
Chivas, Nike and the Art of Dressing Like a Mexican Cowboy
8 minute read
Kit Culture | New Drops
A black and gold football shirt, a 120-year-old club crest and a little inspiration from Mexico’s national sport. Nike’s latest creation... read more »
The Thread: Le Coq Sportif and Italy
5 minute read
Deep Dives | Features | Kit Culture | The Thread
Some football partnerships become part of the furniture. Adidas and Germany, Nike and Brazil, Puma and Italy for much of the modern era. Le Coq... read more »
The Thread: How Erreà Quietly Became One of Football’s Great Kit Makers
9 minute read
Deep Dives | Guides | Kit Culture | The Thread
Some football brands announce themselves with superstars, enormous campaigns and shirts designed to be seen everywhere at once. Then there’s... read more »
Relegation Worthy: Manchester City’s Worst Shirts
5 minute read
Kit Culture
Money can buy lots of things in this life, as shirt collectors know too well. Have enough of it and you can afford a mint condition Holland '88 shirt.... read more »
Kombat 2000: The Shirt That Invented the Modern Football Kit
5 minute read
Deep Dives | Features | Kit Culture
At the end of the 1990s, football shirts were still largely built around one idea, more fabric was better. Sleeves were long, bodies were wide, shirts... read more »
When the Player Becomes the Shirt: Messi’s Final Argentina Kit
5 minute read
Kit Culture | New Drops
There are tribute shirts, there are farewell shirts, and then there's what Argentina are about to do for Lionel Messi. On October 6, Messi will make... read more »
On Football Has Arrived. And It Is Coming for More Than Boots
5 minute read
Kit Culture
For years, football’s footwear market has looked almost impossible to break into. Nike and adidas own huge amounts of the cultural territory, PUMA... read more »
World Cup 2026 Shirts: Is Now the Best Time to Buy?
5 minute read
Features | Kit Culture
Football shirts have a strange life cycle. They launch at £80 or £90, spend a summer being treated like precious objects, then the tournament ends... read more »
