Kit Culture
Pelé’s 1958 World Cup Final Shirt Sells for £3.6m
3 minute read
Features | Kit Culture
Every so often a football shirt ceases to be a football shirt and becomes something altogether different. A piece of sporting history. An artefact, if you... read more »
The Five Best Football Shirts Released This Week
4 minute read
Features | Kit Culture | New Drops
This week, we’re running down five new football shirts that caught our eye and that we think might be worth adding to your collections. Will they be... read more »
The sailor and St. George - Sampdoria's shirt decorations
7 minute read
Community | Deep Dives | Kit Culture | The 90s
Friend of Showboat and one of the UK's most respected collectors and historians, Les Motherby takes a deep dive into one of football’s most... read more »
Le Coq Sportif 1976 Shirt: The Story Behind Les Poteaux Carrés
3 minute read
Kit Culture
Les poteaux carrés. The square posts. That’s what the French call them. There are cafés and supporters’ clubs named after them in the city of... read more »
The Supply: Football Shirt Collectors and the People Shaping the Market
5 minute read
Community | Kit Culture
The football shirt world isn’t built on transactions. It’s built on obsession. Late-night searches. Missed bids. Charity shop finds that feel... read more »
La Liga’s Retro Weekend Felt Like Football Remembering Itself
4 minute read
Features | Kit Culture
From the shirts to the referees, from the broadcast graphics to the match ball, everything leaned backwards. Not in a forced way or as a gimmick, but with... read more »
The Thread: Le Coq Sportif
4 minute read
Guides | Kit Culture | The Thread
Origins Le Coq Sportif was born in 1882 in Romilly-sur-Seine, a small town in the Champagne region of France. At first it wasn’t a football brand at... read more »
The Thread: Bukta
3 minute read
Deep Dives | Kit Culture | The Thread
The Thread: Bukta Before the game was global, it was local. And in Stockport, way back in the day, Bukta began stitching itself into the football world.... read more »
The Best Nike Kits at the 2026 World Cup
4 minute read
Kit Culture
France (Home) France rarely shout when it comes to design, and this shirt doesn’t either. At first glance it’s a familiar blue, but the... read more »
