The Thread
The Thread: Le Coq Sportif and Italy
5 minute read
Deep Dives | Features | Kit Culture | The Thread
Some football partnerships become part of the furniture. Adidas and Germany, Nike and Brazil, Puma and Italy for much of the modern era. Le Coq... read more »
The Thread: How Erreà Quietly Became One of Football’s Great Kit Makers
9 minute read
Deep Dives | Guides | Kit Culture | The Thread
Some football brands announce themselves with superstars, enormous campaigns and shirts designed to be seen everywhere at once. Then there’s... read more »
The Supply: Inside Infinity Football Shirts
13 minute read
Interviews | The Thread
Football shirt collecting has changed quickly. What was once a relatively small world of collectors, vintage shops and message boards now stretches across... read more »
The Thread: How Ennerre Dressed the Golden Age of Italian Football
5 minute read
Deep Dives | Features | The Thread
There was a period when watching Italian football meant seeing the little NR everywhere. It appeared on Maradona’s Napoli, Baresi’s Milan,... read more »
The Thread: Mizuno
11 minute read
Kit Culture | The Thread
Mizuno lived at opposite ends of football’s spectrum. And we’re still not entirely sure whether that was strategy or circumstance. There has... read more »
The Thread: ASICS
7 minute read
Deep Dives | Features | The Thread
Some countries leave their fingerprints on football in ways that extend far beyond the players they produce. England, famously, gave the game its... read more »
The Thread: Reebok
6 minute read
Features | The Thread
No manufacturer captured football's adolescence quite like Reebok. If football had a wardrobe, for one glorious decade at least, it probably looked... read more »
The Thread: Lotto
4 minute read
Features | The Thread
Lotto's relationship with football is one of those stories that feels impossible now. A family-owned company from a small town in northern Italy somehow... read more »
The Thread: Diadora
7 minute read
The Thread
Made in the shadow of the Dolomites, worn on the biggest stages in football. Diadora became a byword for quality, and collectors have never quite let go... read more »
