Deep Dives
Has Football Become Posh Enough for Burberry?
9 minute read
Deep Dives | Features | Kit Culture
Twenty years ago, Burberry’s famous check was associated with football hooligans and a tabloid caricature of working-class Britain. Now the fashion... read more »
Barcelona, Tyler, The Creator and the Art of the Clásico Shirt
10 minute read
Deep Dives | New Drops
Barcelona have unveiled their latest collaboration with Spotify, placing Tyler, The Creator’s GOLF WANG logo on the front of their shirt for El... read more »
The Thread: Le Coq Sportif and Italy
5 minute read
Deep Dives | Features | Kit Culture | The Thread
Some football partnerships become part of the furniture. Adidas and Germany, Nike and Brazil, Puma and Italy for much of the modern era. Le Coq... read more »
The Thread: How Erreà Quietly Became One of Football’s Great Kit Makers
9 minute read
Deep Dives | Guides | Kit Culture | The Thread
Some football brands announce themselves with superstars, enormous campaigns and shirts designed to be seen everywhere at once. Then there’s... read more »
Kombat 2000: The Shirt That Invented the Modern Football Kit
5 minute read
Deep Dives | Features | Kit Culture
At the end of the 1990s, football shirts were still largely built around one idea, more fabric was better. Sleeves were long, bodies were wide, shirts... read more »
The Thread: How Ennerre Dressed the Golden Age of Italian Football
5 minute read
Deep Dives | Features | The Thread
There was a period when watching Italian football meant seeing the little NR everywhere. It appeared on Maradona’s Napoli, Baresi’s Milan,... read more »
The Strange Story of Japan’s Flame Kit: One Shirt, Three Manufacturers.
9 minute read
Deep Dives | Features | Guides | Kit Culture
There are football shirts that become so closely associated with a manufacturer that the two are almost impossible to separate. Denmark in 1986 and Hummel.... read more »
Inside the Football Shirt Collection of Dutch Commentator Martijn van Zijtveld
11 minute read
Community | Deep Dives | Features | Interviews
Martijn van Zijtveld is a Dutch football commentator. As day jobs go, it’s not a bad one. He’s become a familiar face (and voice) in the... read more »
The Thread: ASICS
7 minute read
Deep Dives | Features | The Thread
Some countries leave their fingerprints on football in ways that extend far beyond the players they produce. England, famously, gave the game its... read more »
