Features
Has Football Become Posh Enough for Burberry?
9 minute read
Deep Dives | Features | Kit Culture
Twenty years ago, Burberry’s famous check was associated with football hooligans and a tabloid caricature of working-class Britain. Now the fashion... read more »
Shirts Sponsored By… Cars: When Football and Motoring Went Hand in Hand
9 minute read
Features
There was a time when football shirts were as likely to advertise a family saloon as a bank, airline or gambling company. Car manufacturers were... read more »
The Thread: Le Coq Sportif and Italy
5 minute read
Deep Dives | Features | Kit Culture | The Thread
Some football partnerships become part of the furniture. Adidas and Germany, Nike and Brazil, Puma and Italy for much of the modern era. Le Coq... read more »
Kombat 2000: The Shirt That Invented the Modern Football Kit
5 minute read
Deep Dives | Features | Kit Culture
At the end of the 1990s, football shirts were still largely built around one idea, more fabric was better. Sleeves were long, bodies were wide, shirts... read more »
adidas SPZL F.C: Klopp, Wharton, Kvaratskhelia and Football Style
4 minute read
Features
Three collections, three very different faces. With Khvicha Kvaratskhelia fronting its latest release, SPZL F.C. is beginning to show us what it thinks... read more »
Nike Won Germany. Adidas Are Writing the Ending.
5 minute read
Features
When Germany announced that Nike would replace adidas as its kit supplier from 2027, it sounded like the end of a partnership that had become almost... read more »
The Thread: How Ennerre Dressed the Golden Age of Italian Football
5 minute read
Deep Dives | Features | The Thread
There was a period when watching Italian football meant seeing the little NR everywhere. It appeared on Maradona’s Napoli, Baresi’s Milan,... read more »
World Cup 2026 Shirts: Is Now the Best Time to Buy?
5 minute read
Features | Kit Culture
Football shirts have a strange life cycle. They launch at £80 or £90, spend a summer being treated like precious objects, then the tournament ends... read more »
Denmark 1986 Football Shirt: How a Roll of Striped Fabric Created an Icon
8 minute read
Features | Guides | Kit Culture
There are football shirts that become classics because of what happened in them. Others age into something more beautiful than they ever seemed at the... read more »
