Last Updated: 14/12/2025
Showboat Ltd (“Showboat”, “we”, “us”, “our”)
Showboat Ltd is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website, mobile applications, marketplace, affiliate services, and any other features or tools we provide (“Services”).
By accessing or using our Services, you agree to the practices described in this Privacy Policy.
1. Who We Are
Showboat Ltd is a company registered in the United Kingdom, operating as:
- A marketplace connecting buyers and independent sellers
- An affiliate platform linking users to third-party retailers
- A direct seller for certain products
Showboat Ltd is the data controller for information collected through our Services, except where acting purely as an affiliate linking to third-party sites.
2. Information We Collect
We may collect and process the following categories of personal information:
A. Information You Provide Directly
- Account registration details (name, email, password)
- Profile information (username, bio, collection details)
- Transaction details (delivery addresses, phone numbers)*
- Communications with us (support requests, enquiries)
- Preferences (saved searches, notifications, favourites)
*For affiliate purchases completed on third-party websites, this information is provided directly to the retailer, not to Showboat.
B. Information Collected Automatically
- Device and browser information
- IP address and location (approximate)
- Usage data (pages viewed, buttons clicked, time spent)
- Log files and diagnostics
- Cookies and similar tracking technologies
C. Information from Third Parties
We may receive information from:
- Sellers and partners (e.g., order and fulfilment details)
- Analytics providers
- Payment processors
- Affiliate networks
- Social media platforms (if you link your account)
3. How We Use Your Information
We use your personal data to:
A. Provide and Improve Our Services
- Create and manage your Showboat account
- Enable marketplace transactions
- Facilitate communication between buyers and sellers
- Display pricing, collection, and market insights
- Provide customer support
- Personalise your experience
B. Operate Our Marketplace and Affiliate Features
- Process payments for direct sales
- Track referrals for affiliate transactions
- Support seller listings and catalogue functions
- Ensure platform safety and fraud prevention
C. Communicate With You
- Send updates, notifications, and service messages
- Provide marketing communications (with your consent)
- Deliver product recommendations or alerts
D. Legal, Compliance & Security
- Detect, investigate, and prevent fraud or misuse
- Comply with legal obligations
- Enforce our Terms & Conditions
We only process your data where we have a lawful basis—such as contract performance, legitimate interest, legal obligation, or consent.
4. How We Share Your Information
We may share your data with:
A. Sellers and Retailers
To complete marketplace or direct sales transactions.
B. Service Providers
Trusted third parties who help us operate our Services, such as:
- Payment processors
- Hosting providers
- Analytics services
- Email service providers
- Customer support tools
These parties are bound by strict confidentiality and data protection agreements.
C. Affiliate Partners
If you click a link to a third-party retailer, that retailer may collect data according to their own privacy policy. We do not control third-party data practices.
D. Legal or Regulatory Bodies
Where required to comply with legal processes or protect our rights. We never sell your personal information.
5. International Transfers
Some of our service providers may be located outside the UK or EEA.
Where transfers occur, we ensure adequate protections are in place, such as Standard Contractual Clauses or equivalent safeguards.
6. Data Retention
We retain your personal information only for as long as necessary to:
- Provide the Services
- Fulfil our legal obligations
- Resolve disputes
- Enforce our agreements
You may request deletion of your account at any time (see Section 9).
7. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Enable essential site functions
- Understand usage and improve performance
- Deliver personalised content
- Support advertising and affiliate tracking
You may manage cookie preferences through your browser or our cookie settings tool.
8. Security
We use industry-standard technical and organisational measures to protect your personal data.
However, no online system is completely secure. You are responsible for keeping your password confidential.
9. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your data (“right to be forgotten”)
- Request restriction of processing
- Object to processing based on legitimate interests
- Transfer your data to another service (“data portability”)
- Withdraw consent at any time (where applicable)
To exercise your rights, contact us using the details below.
10. Children’s Privacy
Our Services are not intended for individuals under 16.
We do not knowingly collect personal data from children.
11. Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for their privacy practices or content. We encourage you to review their privacy policies before providing any personal information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes will be published on this page, and the “Last Updated” date will be revised.
Continued use of the Services constitutes acceptance of updated terms.
13. Contact Us
For questions, requests, or data protection enquiries, please contact:
Showboat LtdEmail: terms@showboat.world
