Kit Culture
adidas EQT Football Is Back. Is Nostalgia Still Working?
4 minute read
Kit Culture
There should probably be a point where football stops selling the 1990s back to us. Old badges are back, old shirts are being reissued and almost every... read more »
US Endoume Kappa Shirt: Another Beauty Out of the Bag
7 minute read
Kit Culture | New Drops
There is a particular kind of football shirt that makes you wonder how it ended up outside the top flight. You see it, assume it belongs to a Champions... read more »
Denmark 1986 Football Shirt: How a Roll of Striped Fabric Created an Icon
8 minute read
Features | Guides | Kit Culture
There are football shirts that become classics because of what happened in them. Others age into something more beautiful than they ever seemed at the... read more »
The Five Best Hummel Shirts Released This Season
6 minute read
Kit Culture | New Drops
There was a time, not all that long ago, when seeing Hummel on a new shirt felt like a pretty reliable indication that somebody had actually thought about... read more »
The Strange Story of Japan’s Flame Kit: One Shirt, Three Manufacturers.
9 minute read
Deep Dives | Features | Guides | Kit Culture
There are football shirts that become so closely associated with a manufacturer that the two are almost impossible to separate. Denmark in 1986 and Hummel.... read more »
The Top 5 Shirts Added To Showboat This Week
5 minute read
Kit Culture
Now, we have once again been spoiled for choice this week as thousands of new shirts were added to collections on our Showboat app. Sifting through them... read more »
The Thread: Mizuno
11 minute read
Kit Culture | The Thread
Mizuno lived at opposite ends of football’s spectrum. And we’re still not entirely sure whether that was strategy or circumstance. There has... read more »
Macron Are on a Heater Right Now
7 minute read
Kit Culture
For a long time, Macron football shirts occupied a strange space in football culture. They were everywhere, but they were rarely the manufacturer anyone... read more »
A Pint with...Fenners
19 minute read
Interviews | Kit Culture
John Fendley has been around a bit. He had a knack of stealing every scene on Soccer AM before he eventually became host and frontman of the show.... read more »
