Blog
Giorgio Armani: A Football Legacy
4 minute read
Kit Culture
Armani is synonymous with timeless elegance, red-carpet glamour, and a design empire that reshaped men’s fashion. Over the past three decades, the... read more »
October 24th, 2025
From Polyester to Performance: How Materials Changed the Game
3 minute read
Kit Culture
In the earliest days, players wore wool or thick cotton. These weren’t really shirts as we know them — more like jumpers with collars,... read more »
October 21st, 2025
Why ’90s Kits Rule Instagram
2 minute read
Kit Culture
From baggy collars to wild graphics, retro shirts dominate feeds, street markets, and collectors’ wardrobes. But why the obsession with a decade now... read more »
October 20th, 2025
Kit Sponsors: When Brands Defined Eras
3 minute read
Deep Dives | Kit Culture
Think of Manchester United in the 1990s and one word comes to mind: Sharp. Not the winger whose form temporarily displaced Ryan Giggs, no. We're on... read more »
October 20th, 2025
Le Tournoi: The Shot Heard Around The World
5 minute read
Deep Dives
Le Tournoi. On the surface, it was nothing more than an invitational. A warm-up. A handful of matches played in early summer, staged so the French... read more »
October 18th, 2025
One of One: Roberto Baggio
2 minute read
One of One
A player who represented what the game might be capable of when you go beyond structure, beyond systems, beyond tactics. A player who simply played. It... read more »
October 17th, 2025
Juninho: Not The One Who Took Free-Kicks
3 minute read
Deep Dives
To see him at the Riverside, as we did, was to witness something more than a footballing shift. It was an awakening. The day he arrived, thousands... read more »
October 17th, 2025
The 90s Template That Refused to Stay Quiet
9 minute read
Deep Dives | Guides | New Drops
EQT wasn’t just a design; it was a movement. The heavy striping and daring layouts made clubs and nations look like they’d stepped out of a... read more »
October 15th, 2025
The Five Best Shirts Released This Week
4 minute read
Community
The Normandy team have teamed up with Umbro and fully leant into their English heritage. Le Havre is referred to as 'les ciel et marine' in France,... read more »
October 14th, 2025
