Blog
On Football Has Arrived. And It Is Coming for More Than Boots
5 minute read
Kit Culture
For years, football’s footwear market has looked almost impossible to break into. Nike and adidas own huge amounts of the cultural territory, PUMA... read more »
The Best Vintage Football Shirt Shops in East Asia
9 minute read
Community | Guides | Tips
From Tokyo to Bangkok, Seoul to Hanoi, discover the football shirt shops and collectors worth knowing across East Asia. Football shirt collecting has... read more »
World Cup 2026 Shirts: Is Now the Best Time to Buy?
5 minute read
Features | Kit Culture
Football shirts have a strange life cycle. They launch at £80 or £90, spend a summer being treated like precious objects, then the tournament ends... read more »
adidas EQT Football Is Back. Is Nostalgia Still Working?
4 minute read
Kit Culture
There should probably be a point where football stops selling the 1990s back to us. Old badges are back, old shirts are being reissued and almost every... read more »
US Endoume Kappa Shirt: Another Beauty Out of the Bag
7 minute read
Kit Culture | New Drops
There is a particular kind of football shirt that makes you wonder how it ended up outside the top flight. You see it, assume it belongs to a Champions... read more »
Denmark 1986 Football Shirt: How a Roll of Striped Fabric Created an Icon
8 minute read
Features | Guides | Kit Culture
There are football shirts that become classics because of what happened in them. Others age into something more beautiful than they ever seemed at the... read more »
The Supply: Calcio90
4 minute read
Announcements | Community | Features | Interviews
If you're a serious football shirt collector you will have no doubt admired the astonishing collection listed on social media by Calcio90 for some... read more »
The Five Best Hummel Shirts Released This Season
6 minute read
Kit Culture | New Drops
There was a time, not all that long ago, when seeing Hummel on a new shirt felt like a pretty reliable indication that somebody had actually thought about... read more »
The Strange Story of Japan’s Flame Kit: One Shirt, Three Manufacturers.
9 minute read
Deep Dives | Features | Guides | Kit Culture
There are football shirts that become so closely associated with a manufacturer that the two are almost impossible to separate. Denmark in 1986 and Hummel.... read more »
