Showboat Editorial
On Football Has Arrived. And It Is Coming for More Than Boots
5 minute read
Kit Culture
For years, football’s footwear market has looked almost impossible to break into. Nike and adidas own huge amounts of the cultural territory, PUMA... read more »
World Cup 2026 Shirts: Is Now the Best Time to Buy?
5 minute read
Features | Kit Culture
Football shirts have a strange life cycle. They launch at £80 or £90, spend a summer being treated like precious objects, then the tournament ends... read more »
adidas EQT Football Is Back. Is Nostalgia Still Working?
4 minute read
Kit Culture
There should probably be a point where football stops selling the 1990s back to us. Old badges are back, old shirts are being reissued and almost every... read more »
US Endoume Kappa Shirt: Another Beauty Out of the Bag
7 minute read
Kit Culture | New Drops
There is a particular kind of football shirt that makes you wonder how it ended up outside the top flight. You see it, assume it belongs to a Champions... read more »
Denmark 1986 Football Shirt: How a Roll of Striped Fabric Created an Icon
8 minute read
Features | Guides | Kit Culture
There are football shirts that become classics because of what happened in them. Others age into something more beautiful than they ever seemed at the... read more »
The Supply: Calcio90
4 minute read
Announcements | Community | Features | Interviews
If you're a serious football shirt collector you will have no doubt admired the astonishing collection listed on social media by Calcio90 for some... read more »
The Five Best Hummel Shirts Released This Season
6 minute read
Kit Culture | New Drops
There was a time, not all that long ago, when seeing Hummel on a new shirt felt like a pretty reliable indication that somebody had actually thought about... read more »
The Strange Story of Japan’s Flame Kit: One Shirt, Three Manufacturers.
9 minute read
Deep Dives | Features | Guides | Kit Culture
There are football shirts that become so closely associated with a manufacturer that the two are almost impossible to separate. Denmark in 1986 and Hummel.... read more »
The Top 5 Shirts Added To Showboat This Week
5 minute read
Kit Culture
Now, we have once again been spoiled for choice this week as thousands of new shirts were added to collections on our Showboat app. Sifting through them... read more »
