Football Kit Italia: The Greatest Kits and Characters of the Golazzo Era

Football Kit Italia: The Greatest Kits and Characters of the Golazzo Era by John Blair is a vivid celebration of the unforgettable decade when Italian football sat at the very top of the world game. Spanning 1992–2002, this richly illustrated book revisits an era defined by iconic kits, superstar players and the irresistible allure of Serie A.

Serving as a companion to Blair’s acclaimed A Culture of Kits, this volume explores how the momentum from Italia ’90 and Paul Gascoigne’s move to Lazio helped ignite a golden age that captivated fans far beyond Italy’s borders. For many in the UK, Channel 4’s Football Italia became the weekly gateway to a league overflowing with style, drama and technical brilliance.

Inside, readers will find:

• Engaging stories behind the players, clubs and shirts that shaped an iconic footballing decade

• A detailed look at the era’s standout names and designs — from Signori and Batistuta to Kappa, Diadora, Fiorentina and Juventus

• First-hand perspectives from broadcasters and industry insiders who helped bring Serie A into British living rooms

• Over 100 striking images showcasing the most memorable Italian kits from the period

Beautifully presented and packed with nostalgia, Football Kit Italia is perfect for anyone who lived through the Golazzo years — and a captivating introduction for those discovering the magic of that era for the first time.