Brighton & Hove Albion have always felt defined by place as much as performance. Sea air, railway lines, long promenades, programmes folded into jacket pockets. You get the idea. Percival’s latest collaboration with the club certainly does. For our money, it's without doubt the best collaboration of 2026 and, though it's early, it'll take some beating.
The collection is rooted in Brighton’s visual past. An original 1950s club badge resurfaces, not as replica but reference. Vintage travel posters lend tone and palette. Classic kits are reinterpreted in texture rather than copied outright. It is heritage reworked into clothing that belongs to now.
And after the hammering Liverpool's players got for their pre-match clobber as they arrived at Anfield a few weeks ago, Brighton's players have no fears in that department. Waterproof macs sit alongside linen jackets. Embroidered work shirts next to mohair cardigans. Then the smaller gestures. Silk ties. Trucker caps. Totes. These pieces feel less like merchandise and more like wardrobe staples with a story stitched in.
Percival are not strangers to the south coast. They previously partnered with Brighton on the 2024/25 home kit launch lookbook, a crossover that felt natural rather than opportunistic. This latest chapter goes deeper.
Chris Gove explains it simply: “This collection is for the fan. The one who wants to wear their team badge without shouting about it. Subtle club references. Pieces you can wear about town or on the terraces. Vintage crests, fine embroidery, and considered details throughout.”
That restraint is the point. The badge is there, but it does not dominate. The references are deliberate, but never heavy handed. You could wear these pieces on matchday. You could just as easily wear them nowhere near a stadium at all.
Brighton’s history has always travelled well. This time, it travels in linen, wool and waterproof cotton.
