{"product_id":"a-culture-of-kits-the-definitive-guide-to-classic-football-shirt-collecting","title":"A Culture of Kits: The Definitive Guide to Classic Football Shirt Collecting","description":"\u003cp data-start=\"157\" data-end=\"368\"\u003e\u003cstrong data-start=\"157\" data-end=\"235\"\u003eCulture of Kits: The Definitive Guide to Classic Football Shirt Collecting\u003c\/strong\u003e by John Blair offers a deep dive into the vibrant world of vintage football shirts and the fast-growing community built around them.\u003c\/p\u003e\n\u003cp data-start=\"370\" data-end=\"735\"\u003eOver the past decade, football shirts have moved beyond the pitch to become a key part of global fashion culture, transforming what was once a small collecting niche into a thriving, multi-million-pound industry. This book uncovers how that evolution happened, shining a light on the brands, collectors and creators who helped push classic kits into the mainstream.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"969\"\u003eBlair traces the major moments that shaped the hobby, exploring what truly defines a “classic” shirt, why collectors are so passionate about the chase, and whether the movement represents a lasting cultural shift or a passing trend.\u003c\/p\u003e\n\u003cp data-start=\"971\" data-end=\"1243\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFeaturing insight from leading experts and renowned collectors, \u003cem data-start=\"1035\" data-end=\"1052\"\u003eCulture of Kits\u003c\/em\u003e serves as an essential companion for anyone fascinated by football shirt history, design, and the culture that surrounds it — the ultimate guide for seasoned enthusiasts and newcomers alike.\u003c\/p\u003e","brand":"Football Finery","offers":[{"title":"Default Title","offer_id":57540029612364,"sku":"FF_JOHNBLAIR_1","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/3414\/1772\/files\/a-culture-of-kits-the-definitive-guide-to-classic-football-shirt-collecting-ff-johnblair-1-7848841.png?v=1778758495","url":"https:\/\/www.showboat.world\/products\/a-culture-of-kits-the-definitive-guide-to-classic-football-shirt-collecting","provider":"Showboat","version":"1.0","type":"link"}